Website Design Customization: What $39, $49, and $99 Change

A template already has a structure. Customization is how that structure picks up your logo, your colors, and your section order without turning the project into a rebuild. AliThemes Website Design Customization has three fixed packages — $39, $49, and $99 — and every one of them stays inside the file you send.

How the three packages differ

Price tracks how much of the existing design moves. It does not unlock new product features. Website Design Customization is design work on a source you already own.

• Basic, $39 — logo, colors, fonts, and text replacements, using the wording you send.
• Standard, $49 — everything in Basic, plus showing, hiding, and reordering sections that already exist in the file.
• Advanced, $99 — spacing, alignment, and section layout inside the current Figma file, HTML template, Next.js project, React project, or WordPress theme. No new functionality.

If the change cannot be described as “this existing piece should look or sit differently,” it is outside these three packages. A new testimonial slider, a booking engine, or a page that is not in the template is not a color pass.

Which platforms the work covers

The same scope applies to Figma, HTML, Next.js, React, and WordPress. Original ThemeForest or Envato files are fine when you supply the source and a valid license. The edit stays in that source so the template’s structure remains the structure you purchased.

Agency families are a common fit because the brand layer is mostly color, type, and case-study order. Norio HTML, Orisa HTML, Agon Next.js, and Agon React 19 already contain the sections a studio site needs. Customization restyles them. It does not invent a second design system.

Matching Figma files are a design starting point, not this service. Figma-to-Code Workflow with AliThemes UI Kits explains how to buy a kit that matches a template. Customization then applies your brand inside that file or inside the code.

What you need to send

Send the source that should be edited: a Figma file, an HTML template, a Next.js or React repository, or a WordPress theme. For a live WordPress site, include admin access. If the product requires a license or purchase code, include that too. For text changes, send the exact sentences. There is no copywriting step hiding inside Basic.

1. Name the package: Basic, Standard, or Advanced.
2. List the sections to show, hide, or reorder if you chose Standard or Advanced.
3. Attach the logo and any color or font notes. Hex values are better than “make it more premium.”
4. Keep a full backup before changes on a live site.

Pirated themes, templates, and plugins are not part of the work. If you are unsure which package matches the edit, ask before ordering — moving from Basic to Advanced after the file is half restyled wastes a round.

When customization is not enough

Stop at customization when the pages, the form, and the deployment already exist and you only need the brand layer. Move to Full Website Setup when someone still has to place your content, build up to 5 or 10 pages, and put the site online. Starter starts at $299. Business at $599 adds the blog, analytics, SEO, and performance work. That difference is covered in Full Website Setup: Starter, Business, or Advanced?.

Advanced customization can change spacing and section layout. It still cannot add a feature the template does not have. Custom functionality, APIs, and a CMS that is not already in the project are quoted as Advanced website setup, from $999, not as a $99 layout pass.

When you need a format conversion instead

Customization does not turn a Figma file into HTML, or HTML into Next.js. That is a format change. Web Development quotes Figma to HTML, HTML to React, Next.js, or Vue.js, and HTML to WordPress. Read Figma to HTML, or HTML to Next.js, React, Vue, and WordPress before you buy a second template just to change stacks.

Use $39–$99 to restyle a design you already own. Use a build service when the thing you need does not exist in the file yet.